Webinars

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Join us on Friday, July 9th for a webinar when Jeff Berry, SVP Membership, will share some best practices insights on selling to the small business segment. We surveyed small business owners to uncover the most important selling skills in their interactions with suppliers and how those skills translate into stronger customer satisfaction. The webinar will share the results of the survey, highlighting the key sales attributes that a small business salesperson must demonstrate in order to build trust and credibility with small business owners. Building on the attributes that a salesperson should demonstrate, Jeff will also explore some of the key questions that salespeople should ask their prospects in order to demonstrate a strong understanding of the prospect’s business, along with some best practice examples from companies that are employing these techniques.



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Join us on Friday, July 23rd for Part 1 of the webinar series to learn more about why small business owners are willing to recommend your company to their peers. Jeff Berry, SVP Membership, will present highlights from our “Small Business Trust Index”, which explores how your industry measures up against the broader landscape of enterprise-level small business suppliers. During the webinar you will learn:

• The characteristics that lead small business owners to perceive brands as credible
• What ultimately prompts small business owners to recommend your business products and solutions to their peers
• The brands that are currently being recommended by small business

ECSB Featured Content

Join us on Friday, August 6th for a webinar when Jeff Berry, SVP Membership, will share some best practices insights on selling to the small business segment. We surveyed small business owners to uncover the most important selling skills in their interactions with suppliers and how those skills translate into stronger customer satisfaction. The webinar will share the results of the survey, highlighting the key sales attributes that a small business salesperson must demonstrate in order to build trust and credibility with small business owners. Building on the attributes that a salesperson should demonstrate, Jeff will also explore some of the key questions that salespeople should ask their prospects in order to demonstrate a strong understanding of the prospect’s business, along with some best practice examples from companies that are employing these techniques.



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Join us on Friday, August 20th for Part 2 of the webinar series to learn more about why small business owners are willing to recommend your company to their peers. Jeff Berry, SVP Membership, will present highlights from our “Small Business Trust Index”, which explores how your industry measures up against the broader landscape of enterprise-level small business suppliers. During the webinar you will learn:

• The characteristics that lead small business owners to perceive brands as credible
• What ultimately prompts small business owners to recommend your business products and solutions to their peers
• The brands that are currently being recommended by small business

ECSB Featured Content

Join us on Friday, September 3rd for a webinar when Jeff Berry, SVP Membership, will share some best practices insights on selling to the small business segment. We surveyed small business owners to uncover the most important selling skills in their interactions with suppliers and how those skills translate into stronger customer satisfaction. The webinar will share the results of the survey, highlighting the key sales attributes that a small business salesperson must demonstrate in order to build trust and credibility with small business owners. Building on the attributes that a salesperson should demonstrate, Jeff will also explore some of the key questions that salespeople should ask their prospects in order to demonstrate a strong understanding of the prospect’s business, along with some best practice examples from companies that are employing these techniques.

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ECSB Insights
ECSB Insights is an article designed to share new pieces of small business market research or small business marketing best practice from successful B2b marketers, on a weekly basis
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